Bits of Blue.....
Over
the weekend, I was putting two 50 pound bags of my dog’s food in my cart at an
unnamed, large national pet warehouse store.
As I was trying to get the second 50 pound bag, of what I know I will
have to clean up in the yard later in the week, into the cart. When a dog food mfr. rep came up to me and
said, "Have your dogs ever tried our treats? We GUARANTEE they will like
them!"
In
a dead pan face, I looked at her and said, "You Guarantee they will like
it?" She replied quickly with a
full-face smile loudly, "GUARANTEED!"
I
replied in the same "You have to be kidding me face," and said,
"My dogs eat sticks! They think fallen tree branches are
"Gifts from God that fall from the sky". I said, "I'm sure we won’t need your GUARANTEE."
Sometimes,
a "Guarantee" is a marketing trick, as in this case, because most
dogs are food and smell driven, so I doubt if they will payout much in
GUARANTEES. But, I thought to myself,
there better be a "Guarantee" that those "treats" won't
kill my dogs.
While
it's a guarantee for the product, there are two totally different interpretations of
what's important in the guarantee.
Why?
Because we all personalize what we hear, and read. What is said, or worse yet, or typed, can many
times be taken in very different ways. Make
sure what you say or type is what you mean and how you meant it to be understood. Be it professionally on a sales call, a chat with your best friend and with most of all, your spouse or partner.
Everyone
will be happier, GUARANTEED.
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